Hyundai Tops Brand Key’s Customer Loyalty Engagement Index

Hyundai Motor America has done it again! For the 15th consecutive year, they’ve been ranked first in customer loyalty in the automotive industry according to the Brand Keys Customer Loyalty Engagement Index (CLEI). That’s not all, though. Hyundai is also in the top 20 among all brands and has finished inside the top 20 every year since 2017, based on the Brand Keys Brand Loyalty Leaders survey.

But what’s the secret to Hyundai’s success? According to Angela Zepeda, CMO of Hyundai Motor America, it’s all about providing customers with exceptional experiences throughout their journey. “This year’s roster proves meeting or exceeding consumers’ expectations allows brands to transmute market-share and loyalty into category and market dominance. Those brands are ‘Loyalty Juggernauts’ – brands of such overwhelming economic force that their ability to meet expectations makes them far more powerful than universal awareness alone,” noted Robert Passikoff, Brand Keys founder and president.

So, what are these “exceptional experiences” that Hyundai is providing its customers? Well, for starters, Hyundai is known for its stylish, yet affordable, line of vehicles. Hyundai also offers a variety of features that make driving more enjoyable, such as comfortable seating, advanced technology, and excellent fuel economy. But it’s not just about the cars themselves. Hyundai is well known for having America’s Best Warranty that comes standard on every new Hyundai. Hyundai is committed to providing excellent customer service and will be there for you both during and after the purchase of your vehicle.

If you’re in the market for a new car, come see us and find out why our customers remain loyal.

Read more about Brand Key’s Customer Loyalty Engagement here: https://brandkeys.com/customer-loyalty-engagement-index/